Unsurpassed quality starts with our commitment to innovation.

The most inspiring thing about leading the Better Being team is seeing what’s next for us. Our brands have been leading the industry for decades, and yet I think the most exciting days for Better Being are still to come. We’re always drawing on our heritage of innovation to inspire our future. 

I’m proud to work with a team that is so passionate about health and innovation. Whether it’s ground-breaking product innovations or opening state-of-the-art laboratories, we’re constantly pushing into the next frontier of wellness.

–Brian Slobodow, CEO

Science Advisory & Education

Better Being’s success is a joint effort. With the advice and counsel from our team of experts, we continue to pioneer the health and wellness industry through the production and curation of products that help people achieve exceptional health.

  • Pamela Peeke, MD

    Dr. Pamela Peeke is a nationally renowned physician, scientist, expert and thought leader in the fields of integrative, preventive and lifestyle medicine. Dr. Peeke is a Pew Foundation Scholar in Nutrition and Metabolism, Assistant Professor of Medicine at the University of Maryland, holds dual masters’ degrees in public health and policy from the University of California at Berkeley, and is a Fellow of both the American College of Physicians and the American College of Sports Medicine.

  • Max Willis, MIM

    After managing the Solaray brand for nearly 20 years, Max has taken on the role of Chief Innovation and Science Officer, where he oversees new product development and education for the company. Max’s passion for the natural products industry is exemplified by the more than 500 product launches he has overseen. He is on the Board of Trustees for AHPA, The American Herbal Products Association, and has traveled globally educating on a variety of subjects related to the benefits of dietary supplements.

  • Nikita Austen

    Nikita Austen, currently serves as Director of Education and Innovation Specialist at Better Being Co. Born in Europe and raised as an Olympic-trained gymnast and competitive bodybuilder, Nikita applied her discipline in the wellness space and early on in her career. Her education is in biochemistry and nutrition with 13 years of experience in the natural products industry, Nikita understands the market and combines science with fun in her training. Following a plant-based diet, Nikita’s passion for the environment and science drives her to create clean and sustainable products that deliver results. 


Superior from the start.

Our ability to source ingredients from the world’s best farmers means our raw materials are grown in their native climates and harvested during peak season. Establishing these relationships around the world translates to unprecedented access to quality ingredients that earn the Better Being seal of approval.


Purity is a fact and a promise.

We analyze and aren’t afraid to reject raw materials that don’t meet our standard of quality. Our reputation for this kind of scrutiny has raised the bar on purity throughout the entire health and wellness industry. Admittedly, the hardest test we have to pass is our own. Internal testing gives us confidence that our products will live up to the Better Being name.


Health and wellness in the making.

The complexity of production demands our full attention from start to finish. The process of blending various ingredients and ensuring they deliver their intended benefit requires continued testing at every stage of manufacturing. Once products pass inspection, labels are then verified so a have insight into every ingredient.


Our brands are a product of our relentless research and analysis.

We base our decision-making on science. Our testing methodologies run the gamut from assessing ingredient potency to detecting unwanted compounds.

Regardless of the answers we seek, our goal is to create products that are safe, effective and help people live life in their best health.


First, we test and learn.

Inside our state-of-the-art laboratory, we employ Ph.D. level scientists and engineers who work day in and day out to research and ensure our products are both safe and contain the right mix of ingredients to be effective. The latest equipment and technology drive our testing facility, leaving no room for debate when it comes to our formulas and how well they work for those in pursuit of health and wellness.


Advancing wellness one brand at a time.

Our continued dedication to pioneering an industry means we’re constantly spearheading new formulas to support wellbeing. Our legacy brands have advanced health and wellness in several key areas, including gut health, nutritional supplementation and immune support. New formulas are always in development to address the changing needs of humanity.


Efficacy is in the details.

From sampling raw materials in a highly-controlled environment to identity testing and contaminant screening, our due diligence is why our products continually live up to our superior standards. Upon completion, finished products are further tested for quality and stability throughout their shelf-stable period.